It’s been almost a month, but I have to ask… Was that Pepsi commercial starring Kendall Jenner really that bad?
If you haven’t seen it, here’s the video:
The Infamous Pepsi Ad
As you can see, there’s a lot going on in the ad. Therefore, let me break it down for you.
What’s going on? There is a huge manifestation happening. People are showing their discontent in the streets. I guess this is what’s been going in the US during the last couple of months (in a more intense manner). Then, there’s Kendall Jenner. For some reason, she has blonde wig and she’s posing for a photo shoot. Nothing strange up to here, right? I mean, it’s just a model doing some model stuff. Then suddenly the manifestation catches her eye. She gets in the “spirit”, pulls her wig off and walks away from from the photo shoot. But then, there’s the police… What does Kendall do? She has a “brilliant” idea: she picks up a Pepsi can and offers it to a police officer as a “peace offer”. He accepts it, drinks it and it’s all good. The manifestation ends, or so it seems.
People are not happy about the ad. In fact, some are calling it “offensive”. Main complains? Many are complaining about the glamorization of serious civil right movements such as “BLM”. Honestly, I think people are being over sensitive here. Why? Because Pepsi is just a company. Its drinks can give you cavities or make you diabetic, but the company itself has no real impact on social matters.
Another major complain? Kendall Jenner. Now, if people are hating on Kendall Jenner for being in the ad, then they are looking at the problem from the wrong angle. Ultimately, Kendall has no saying on how the ad is going to look like. All she had to take into consideration was the size of that pay-check. Oh… and by the way, being featured in a major commercial ad usually does wonders to a model’s career. In Kendall’s case, she got that big pay-check but the ad itself didn’t work in her favour. In fact, people are talking about her but not in a good way. So, I guess she’s even more famous now, but in an infamous way?
Was It Really That Bad?
Due to immense backlash, Pepsi has since removed this particular ad from their campaign. To be honest, I don’t think the ad was really that bad. Let me rephrase that, it wasn’t bad, it was silly. In addition, I wouldn’t go as far as calling it offensive, as some did when it came out. You know what the real problem was? The casting choice. Yes, I said it. If it was any other girl or woman, people would be applauding Pepsi for bring some social awareness. But when you attach someone like Kendall Jenner to a serious theme, it’s a guaranteed recipe for disaster. Companies should really be more careful about who they choose to represent their brand. Choosing someone famous does not equate to generating more “positive buzz” for your brand. Why? Because nowadays, you can be famous for several reasons.
That’s all I have to say about the ad. It’s not offensive, it’s just silly. Stop hating on Pepsi or Kendall Jenner, it’s not worth it.