Hyundai: A Message To Space

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Stephanie is a teenager and she misses her father, who happens to be an astronaut. Well, Christmas came early this year for her, because Hyundai is here to help her send a message to “papa”! Here’s the commercial:

Fake or Real? Some people say that Hyundai orchestrated the whole story. Others say the whole idea is a waste of time and money. In my opinion, commercials are supposed to tell stories and bring emotions, that’s how they become memorable. They shouldn’t have a pragmatic tone to them. Just say no to things that are banal!

Companies should explore fantasies in order to sell products. No matter how far-fetched commercials are, they should possess a relatable element to them. For instance, the presented scenario is very unlikely too happen, but the story that is trying to tell will resonate with a lot of people: a daughter that misses her father.

Having said that, I don’t care whether it’s real or not. I thought the commercial was actually pretty cool. Thumbs up for creativity!

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