So… Ariana Grande has a new music video named “Everyday” and I’m not quite sure what to think about it. I don’t hate it, but I do wonder whether it feels a bit gratuitous or not. Before we discuss about it, let’s watch the video first.
So what do you think? Well, let’s start with the positives: great voice, great beat. What about the lyrics? Easy to memorize, that’s all I have to say. What about the concept of the video? I’m not in love with it, because it felt a bit gratuitous for me. Call me old-fashioned but there’s certain beauty in subtlety. For instance, her “Dangerous Woman” video had it, sexy but not too much “in your face” type of raunchiness.
“Everyday” will definitely catch your attention, but it’s not memorable. It’s pretty much a like a “one-night stand”. It’s all about that moment of instant gratification, but it doesn’t go beyond that. But I have to say, the video matches the song. Why? Because they don’t take themselves too seriously. Come on, the whole video is already making fun of itself.
On one hand, there’s a fully-clothed Ariana Grande which is refreshing (considering her latest videos). Though she’s singing about a guy that “gives it” to her on a daily basis, she’s doing it while baring very little skin. On the other hand, the extras are doing all the “dirty work”: they are shedding their clothes and making out “passionately”. What about “Future”? I don’t know… “Everyday” is all I hear him saying.
In conclusion, the video feels super gratuitous. However, it gains major points when it comes to “diversity”. Oh yes, there’s full on “PDA” between couples of all kinds of: size, age, sexual-orientation and skin colour. Therefore, “kudos” to the video. Though I appreciate the effort, it all seems a bit “forced”.
Call me conservative if you want, but I think the lyric video is far more visually appealing than the actual video. See it for yourself: